The Marketing Practice and BBC recently announced some new clients they have won in the last few months. Check out the range of business coming to the E3 network – and get in touch with them if you need to know more or want to help!
The Marketing Practice
A $15billion tech solutions company.TMP will be handling 1:1 ABM into four telco accounts in the UK and US to grow engagements and revenue within the existing customers. The ABM programmes will use partner funding from Dell, VMware and Cisco to drive joint sales plays.
TMP chosen after a 48-agency selection process. Work will include brand, demand generation, partner enablement, sales enablement, PR, and executive social support for the Dish Business Bulk TV offering. The work will include research, strategy, creative, media (search and social) and experience design.
Major telecoms company. The work won by TMP will be in two stages:
- 2022: partner engagement & new partner recruitment; OEM partner co-marketing; account prioritization/propensity modeling & account revitalization via 1:Few ABM and demand generation programs.
- 2023: 2022 program expansion & optimization
The UK’s largest private software house. TMP’s initial win is for their Education audience, resulting from a competitive pitch, but work is likely to expand into other core audiences (Accountancy, HR, Payroll, Finance). Work to include Demand generation, Media, Paid and Organic Social Media, Content, Creative
TMP has been selected to help Spotify improve their sales collateral and consulting them in improving their approach to ad sales.
Coface (also known as) Compagnie Française d’Assurance pour le Commerce Extérieur (Coface) is a credit insurer and risk management specialist. This is the first big win for BBC Bordeaux, who will help their new client to launch a brand new product in France, Germany, Denmark and Norway. We will be responsible to create the name, identity, sales kit, learning & development video series & playbook.
BBC also won a big pitch for Volvo Trucks Belgium to help them both brand positioning and demand generation for their electromobility solutions & trucks