It’s time for teams from across the E3 network to find, share and develop together winning Account Based Marketing practices.

Join us for the E3 Bootcamp at The Marketing Practice’s office in central Munich. Main topic for this bootcamp: ABM.

 

The two-day event, hosted by The Marketing Practice in Munich, is your opportunity to learn and share about Account Based Marketing.
This Bootcamp will particularly suit team leaders who are responsible for developing ABM programs with clients. If you have lots of ABM experience, you can help to lead the best practice sharing – or if you are starting out then join us to fast-track your education. Find out what’s working today in ABM, discuss what clients are looking for and learn where to start.
Why you should attend:

  • Your clients are asking for more Account Based Marketing recommendations
  •  You want to hear best practices for ABM
  • You have ideas or examples that you want to share with the group: in our agenda there are spaces for three agencies to share their thoughts or work
  •  You know that increasing personalisation and sales alignment with ABM is one of the most important trends in B2B marketing
  • You are ready to collaborate with the E3 community to develop best practices
  •  You want to hear direct from clients about how they are approaching ABM and what is working for them
  •  You can develop deeper ties with other E3 agencies and grow together
  • You like the thought of seeing Munich in March

Convinced! Sign me up!

Program
Day one – 6/03
09:00 – 10:00
Ice breaker
10:00 – 12:00
The history and key elements of ABM
A short history of ABM, followed by an exploration of key best practices areas (strategy, data, creative…)
12:00 – 13:00
Lunch break
13:00 – 15:30
Setting the scene with a client
Hear from one of the The Marketing Practice’s clients about their ABM journey, at the start of a discussion about what support clients need from agencies.
15:30 – 16:30
AI, technology & ABM
Demoing the most promising use-cases for AI within ABM and exploring marketing technology like 6sense and Demandbase
16:30 – 17:30
BREAK
17:30
Dinner, followed by a Munich adventure
Day two – 7/03
09:00 – 10:00
TBC – agency best practice sharing slot 1
10:00 – 12:00
Sales alignment
A guest speaker will join us for a workshop exploring the fundamentals of the most important element of ABM: alignment between marketing and sales.
12:00 – 13:00
LUNCH BREAK
13:00 – 14:00
TBC – agency best practice sharing slot 2
14:00 – 15:00
Account Based Creativity
Our workshop focused on the power of creative approaches to turbo-charge ABM performance.
15:00 – 16:00
ABM Q&A and wrap-up
An open discussion at the end of the bootcamp about the biggest ABM challenges & opportunities. A chance for the power of the group to solve individual questions.
Information

If you have any questions you may contact Sandra Gehringer – sgehringer@themarketingpractice.com

If your agency is a full member of the E3 network, you can participate in this exciting event at a cost of 150€. Travel and accommodation are to be paid by yourself.

The Marketing Practice recommends the following hotel.

Novotel Muenchen City

Bayern
Hochstraße 11
81669 München
Germany

 

CODE OF CONDUCT

While we don’t want to put a dampener on your enjoyment of social events, it is in everyone’s interests to remind you of certain expectations of conduct for the protection and comfort of all attendees. Please remember that you represent your agencies at these events.

Read more

Want to attend our event?

In MUNICH
It Begins

 

Awaken the ABM expert inside you! Simply complete the form below to register your place.

The registration deadline is February 20th, 2025