The awards showcased campaigns and brand transformations spanning AI, agriculture, infrastructure, media, mobility, retail and enterprise technology. The entries demonstrated how modern B2B marketing is increasingly blending strategic clarity, creativity, immersive storytelling and AI-enabled execution to deliver measurable business results.

Special mentions to Schindler Parent for the only Gold award (usually only one each year), and to TMP, ATC and Sabìa for special awards for Best Business Impact, Best Creative and Best Use of AI respectively.

Below is a summary of every winning entry and the awards they received.

Schindler Parent for LAGO
Immersive brand experience – GOLD

Schindler Parent transformed LAGO’s mirrored “AM SEE” identity into a surreal, immersive retail experience using AI-assisted visuals, spatial storytelling and social-first creative that dramatically increased reach and emotional engagement.

ATC for Segafredo
One brand language. Infinite expressions. – SILVER, Best Creative Award

ATC redesigned Segafredo’s fragmented packaging system into a unified global identity, turning the iconic “S” into a scalable visual language that balanced consistency with local flexibility.

BBC for Goodyear
KMAX Gen-3 Launch – SILVER

BBC launched Goodyear’s KMAX Gen-3 tyre range with a bold campaign focused on efficiency, durability and sustainability, activating 26 markets and generating more than 215,000 product searches.

Goldmine for John Deere
Powering India’s New Age of Smart Farming – SILVER

Goldmine positioned John Deere as a symbol of India’s agricultural transformation through multilingual storytelling celebrating modern farmers, generating more than 34 million views within the campaign’s first week.

Sabia for TrendAI
Brand launch: The future of Cyber-Risk – SILVER, Best Use of AI Award

Sabia used AI-generated digital twins and hyper-personalised media outreach to reposition TrendAI from traditional cybersecurity into AI-driven protection, earning major press attention and strong engagement.

The Thrive Group for RFD Network
Business and brand reinvention – SILVER

The Thrive Group reinvented RFD Network from a legacy broadcaster into a modern streaming and social-first media business, supported by a new operating model, franchise strategy and AI content engine.

tmp for Thomson Reuters
AI you can swear by – SILVER, Best Business Impact Award

tmp repositioned Thomson Reuters CoCounsel as professionally defensible AI for legal professionals, combining brand and demand activity to generate $5.9 million in pipeline and $1.64 million in revenue.

Valve One for Nokia
Cognitive Digital Mine – SILVER

Valve One created an interactive physical-digital demonstration platform that helped Nokia explain complex AI-driven mining systems through immersive storytelling and real-time operational simulations.

zuk for NetCologne Business
Big on business. Strong on region. – SILVER

zuk launched a confident new B2B sub-brand for NetCologne Business, combining bold regional positioning, integrated communications and thought leadership to strengthen visibility and drive early client wins.

zurMarke for Bartholet Ropeways AG
Re-Branding Worldwide 25/26 – SILVER

zurMarke repositioned Bartholet Ropeways from technical infrastructure provider to an emotionally resonant mobility brand, unifying global communications under the new promise: “we move. we connect.”

Brandigo China for TP
Owning ‘ChuHai’ in the Age of AI – BRONZE

Brandigo China helped TP become a recognised authority in China’s “ChuHai” expansion movement through AI-optimised thought leadership, proprietary market indexing and strategically engineered discoverability.