The Buyersphere Report from E3 Network member agency Base One has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest report is available for you to download now!
Content marketing is the latest buzz word in creating a brand audience in the era since Web 2.0. This “must-have” approach to marketing relies on providing useful information that your customers need in order to make thoughtful decisions. It picks up where advertising leaves off and puts the power of information in the hands of the consumer.