The Buyersphere Report from E3 Network member agency Base One has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest report is available for you to download now!
Chinese people who grew up in the '60s and '70s can hardly recall 10 brands from their childhood; back then, there were few manufactured products and most of them were unbranded. Two generations later, it would be a challenge to find a Chinese urban lady who can’t name 10 brands of luxury bags.