E3 News

TOWA, a digital agency that guides small and medium-sized business from Germany, Austria and Switzerland on their way to success the digital world, has joined the E3 International Agency Network. 

Global Insights Blog

In consumer marketing we often talk about “touchpoints” and the purchasing decision. In China especially, the online touchpoints have become invaluable during the purchase journey – a good deal of product and category searches take place within the e-commerce platforms.