What’s going on? March 2024 update.

A quick update on wins, awards, new people and anything else going on in our network.

E3 agencies take sustainability seriously. Following Schindler Parent’s DNK Sustainability Report last month, we have more agencies seeking formal certification for their sustainability efforts. BDB in Manchester, who have been climate-neutral certified since 2021 now have a bronze sustainability medal from EcoVadis while Zuk in Trier, Germany went one better with silver. Have you got yours sorted yet? More to the point, how many of your clients will start demanding it soon?

High interest rates are still making life harder and budgets smaller for many, but BBC in Belgium at least are bucking the trend by winning the Global Account for Equans and signing a contract to rebrand SonicWall. Brandigo China have brightened up their act with a brand refresh, while SPS Marketing have news of two large and very successful trade show projects for Magna and Lincoln Electric.

Talking of trade shows, this was the subject of the inaugural E3 Inspiration Hour, a new online initiative where E3 members meet online for an hour to share tips and ideas. We’ll report back on this in later newsletters – but expect more E3 Inspiration Hours in the future!

We continue to run the E3 Bootcamp sessions, with the latest taking place on 14-15 March on the subject of storytelling for a new generation via newer platforms such as TikTok and Instagram. Hosted by Wisse and Lemm En Ten Haaf, it takes place in Arnhem, Netherlands. We will report back on this event in the next newsletter and there will of course be more Bootcamps planned later in the year.

And if you want still more inspiration, why not see how BBC in Belgium do their Club Curiosity events? Last month they got 50 clients and contacts to join them for an evening finding out about AI. See the after movie here, and a very neat summary of the findings by BBC writer Dean Wauters.

Got news to share in the next update? Just send it to the editorial team!

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