E3 Media Bootcamp Mechelen

2771 — Bootcamp

E3 Media Bootcamp Mechelen

Join the E3 Media Bootcamp in Mechelen on 26-27 November to explore the changing media landscape – and discover a powerful new tactic for bringing clarity to your media conversations with clients.

Whatever you do with B2B clients, it usually involves a conversation about media. Are you recommending earned, owned or paid media? Which is best – and why?

As the media landscape becomes more complicated, these decisions get tougher. That’s why this bootcamp brings together experienced E3 experts to unravel the complexity of media planning.

At the heart of the Bootcamp is the B2B Media Diamond, developed by BBC to help marketers navigate paid, earned, shared and owned media (PESO) and build the right mix around a client’s industry, audience and objectives. It’s a practical tool to help you see today’s media landscape more clearly – and have better media conversations with your clients.

Why you should attend

Understand the changing B2B media landscape and where new opportunities are emerging.
Explore what’s changing across paid media, from targeting and digital OOH to the renewed potential of physical direct mail.
Discover new opportunities across earned, shared and owned media, including PR, events, community engagement and employee advocacy.
Learn how to bring clarity and focus to client media planning.
Understand how best to identify and manage B2B influencers as part of the wider media mix.

More than a learning experience

Spend two days in Mechelen at the E3 Bootcamp and you will not only learn plenty of insights to take back to your agencies and clients. It’s also an opportunity to mix and network with E3 colleagues. Individual relationships are at the heart of the E3 community and these trusted relationships lead time and time again to valuable collaboration and tangible business benefits.

Program

Day 1: The Foundation – B2B Media, Owned & Earned | Thursday 26 November

09:00 – 12:00

B2B Media Patterns

We kick off the bootcamp with a broad, strategic look at the current B2B media landscape. How do decision-makers consume information today? During this comprehensive morning session, we will lay the foundation and introduce the four main quadrants of the PESO model. This framework will act as the common thread for all upcoming sessions.

12:00 – 13:00

Networking Lunch

Time to catch up, connect with E3 colleagues, and recharge for the afternoon program.

13:00 – 14:30

OWNED: The Power of Business Events

Within the ‘Owned’ quadrant, we will zoom in on business events. How do you utilise (offline and online) events as a powerful, proprietary media channel to build thought leadership and foster deep relationships? BBC will share their best practices and real-world experiences.

14:30 – 16:00

EARNED: PR & Media Relations (Wisse)

How do you authentically earn attention in the B2B market? In this session, we dive into the ‘Earned’ quadrant. A B2B PR expert will share current tactics regarding media relations, pitching B2B stories, and building credibility through external, independent media.

16:00 – 17:00

Agency Best Practices – Part 1

Inspiration from the network. E3 partner agencies will share concrete, successful cases and campaigns in a fast-paced format. What worked exceptionally well, what were the key learnings, and how can we apply these insights to our own clients?

Evening Program

TBD

A relaxing evening with dinner and drinks in the city to further strengthen network ties in an informal setting.

Day 2: Paid, Shared & Strategic Integration | Friday 27 November

09:00 – 9:30

Kick-off the day

A brief, energetic recap of Day 1 and a look ahead at today’s schedule, naturally accompanied by a good cup of coffee.

9:30 – 11:00

PAID: Paid Media Targeting Options

Time for the ‘Paid’ quadrant. Today’s B2B landscape offers endless possibilities. Which targeting options are truly effective? From hyper-targeted LinkedIn campaigns to programmatic B2B advertising: we will discuss how to deploy your media budget as efficiently as possible to reach the right stakeholders.

11:00 – 12:00

Agency Best Practices – Part 2

A second block full of powerful practical examples and inspiring cases from agencies within our international network.

12:00 – 13:00

Lunch

A moment to relax before diving deep into the strategic afternoon workshops.

13:00 – 14:30

SHARED: Shared Media as a Driver for GEO Visibility

We will cover the final element of the PESO model: Shared media. How do you use social platforms, co-creation, and community-driven content to claim specific geographic or local visibility (GEO visibility) for B2B brands?

14:30 – 16:00

From Tactics to Plans: Lego Serious Play

Time to put theory into practice! In this innovative and hands-on workshop, we will use the ‘Lego Serious Play’ methodology. We will literally build the ideal media mix and learn how to seamlessly integrate individual tactics from the Paid, Earned, Shared, and Owned quadrants into one robust master plan.

16:00 – 17:00

Wrap-up & Drinks

We conclude the bootcamp together with the main takeaways, a feedback round, and of course, well-deserved drinks to toast to a successful two-day event!

Information

If you have any questions you may contact Kristof Marnef – marnef@bbc.be

If your agency is a full member of the E3 network, you can participate in this exciting event at a cost of 150€. Travel and accommodation are to be paid by yourself.

BBC creative agency recommends the following hotels.

B&B Hotel Mechelen

Leopoldstraat 2
2800 Mechelen
Belgium

Hotel Vé

Vismarkt 14
2800 Mechelen
Belgium

CODE OF CONDUCT

While we don’t want to put a dampener on your enjoyment of social events, it is in everyone’s interests to remind you of certain expectations of conduct for the protection and comfort of all attendees. Please remember that you represent your agencies at these events.