E3 international agency network

Even in today’s modern world of digital communications, trade fair and event marketing remain key industry tools for lead generation and meeting new customers. Face-to-face introductions remain an essential component of a marketing strategy for many businesses.

Using Tradeshow and Event Marketing to Generate Leads

Tradeshows (trade fairs, exhibitions, or expos) remain an essential part of the marketing mix in many (especially technical) industries. At both large and small events, industry leaders and newcomers gather to showcase their latest products and innovations. It’s an opportunity to meet potential customers, employees, and new partners, as well as members of the media and even competitors, all in one place.

However, successful exhibition at a trade fair requires more than just logistics and planning. To really get the most out of the money you spend on any exhibition (and make no mistake, trade fair participation can be costly), you need a focused strategy and plan of action before, during and after the event.


Event and tradeshow management

Hiring an agency with experience to plan your tradeshow exhibition or to run an event for you can help you get the most return on your investment while putting your best foot forward. E3 agencies have experts to help you with:

  • Budgeting and planning an event
  • Designing an exhibition booth or space
  • Planning a media strategy
  • Developing exhibition materials
  • Gathering and using leads
  • Developing promotions that attract visitors
  • Using follow-up strategies wisely
  • Making the most of your time on the show floor

Event & conference planning

In addition to planning trade fair exhibitions, E3 event planning experts have produced a number of different kinds of winning events, from conferences to grand openings and from member meetings to anniversary gala balls. Our experts can plan details such as invitations and programs, customized signage, interactive on-site advertising, entertainment and incentives, to help you develop a program that delivers on specific goals.

Need help with tradeshow or event planning?

Contact your local E3 agency.