Software, IT and App Marketing

E3 agencies have deep experience marketing software and information technology (IT) startups, developing brands and creating product launch campaigns.

Marketing consultancy for software and information technology

From VARs, solution providers and computer consultants, to app developers and component tech manufacturers, the IT and technology industry is among the most quickly changing. At the same time, there is a huge difference in the way that different national markets use IT, with noticeable differences in preferred platforms, devices and technologies.

Keeping up with the trends and information in the technology sector is necessary in order to understand what target audiences expect from solution providers and services. And so is finding the right messaging and “voice” for your brand.

Features versus benefits

For software and technology marketers, one of the biggest challenges can be finding the happy medium between emphasizing product features and pointing out benefits that matter to the target audience. E3 agencies have experience of this delicate balancing act, and can help you find the right marketing proposition that will work in your chosen international markets.