Agency name

ZUK

Year established:

1992

Location, country:

Cologne & Trier, Germany

Number of people:

22

Breakdown of staff (approx):

Creative: 9
Account: 7
Digital: 4
Admin/finance: 2

Owners:

Matthias Schmitz, Ulli Eiden

Best known clients:

Mitsubishi Electric, GEA, Inficon, Reifenhäuser

What we’re good at:

B2B expertise in strategy, branding, corporate design, content, campaigns, Typo3

Best piece of work done recently:

For our client NetCologne, we developed a very successful employer branding concept to attract IT employees. The campaign was mainly rolled out digitally, also worked internally and delivered great KPIs overall. Click here for the case (unfortunately not yet available in English):

Agency legends (people who have been here longest):

Evi, Christine & Michael E. – have been with us more or less since day one

Agency motto:

You´ll never walk alone.

What does everyone love about the agency?

The people and our two offices – one is in an old foundry (Cologne) with a beautiful garden and the other in a former textile factory (Trier) with a large roof terrace. Perfect for evening sundowners.

What does everyone complain about?

Ulli and Matthias picking at their instruments. They call it music 😉

What agency traditions do you have?

We barbecue in all weathers (including vegetarian, of course)

When did you join the network?

2023

Why did you join E3?

We are very happy and proud to be part of the E3 network. We hope to expand our knowledge and experience base, find interesting partners to work with and, above all, make new contacts with like-minded people. The first two events in Ghent and Linz have already confirmed our expectations 🙂

Which other agencies have you collaborated with?

Since we are newcomers at E3 – no project with other agencies so far

One thing everyone gets wrong about where we live:

We Germans can be funnier than Olaf Scholz, our chancellor.

What’s the coolest thing about Germany that no one else knows about?

There are more than 3,000 different types of bread in Germany. Most German households have bread boxes or cupboards full of different types of bread.

What’s the one thing you have to do here when you visit:

Trier and Cologne, with their historic monuments, are listed as Unesco cultural heritage sites. It is worth visiting Cologne Cathedral and the Porta Nigra in Trier, the best-preserved city gate from the ancient world.

Where we go after work:

After work, we like to sit in the agency garden or on the roof terrace and enjoy the evening sun with a Kölsch beer and a good Riesling.

Restaurant we take clients to:

The “Neni,” which is located in a repurposed retrofuturistic insurance building (now the 25hours Hotel The Circle), boasts a great menu,fantastic roof terrace and views over Cologne.

Essential phrase in local language

There are many proverbs in Cologne that express the way of life here. One of them is: “Et hätt noch emmer joot jejange” (things always work out well)