Bob Apollo: God of Sales & Marketing

The highlight of the 2019 AGM in Oxford was listening to Bob Apollo explaining how to bridge the divide between sales and marketing.

We all work in marketing. But our clients can do nothing with our work unless we make sure their sales teams are aligned with our thinking.

The more we can do that, the more value we are adding to our clients!

One of the key aims is to see the buying process in the same way – and to understand what customers are thinking at each stage. That way both sales and marketing can agree what needs to be done.

If you have an hour to spare, you can see all of Bob’s presentation here, but a really useful and quick aid is the slide below. The customer buying process on a single page, along with notes on how you should manage it. Slip it into your client presentations, and show how aligned YOU are with sales…

(Click here to download the full-size version)