The most recent issue of E3 Agency Network’s Global Insights Magazine from SPS Marketing focuses on the “Seven Sins of Trade Show Marketing” and points out that in order to be effective, trade show marketing needs to be approached as a continuous process.
The eighth issue of Global Insights Magazine, edited by Schindler Parent, discusses using emotion in B2B marketing to strike the right chord with each person in the buying decision chain.
The seventh issue of E3's Global Insights Magazine, produced by Advertigo from Romania, discusses ways in which the new direct-to-consumer model is challenging the traditional method of B2B marketing in the building materials industry.
The sixth issue of Global Insights Magazine (GIM) from E3 Agency Network edited by Media Consulting focuses on new ways businesses are using video to connect with audiences and amplify their messages in visual and socially-compelling ways.
The fifth issue of the E3 Network's Global Insights Magazine focuses on fresh perspectives for public sector and government communications. Produced by Recommended Finland, it offers some unique ideas for using "borrowed interest" and features a look at how Rovio's Angry Birds lended themselves to a public education program.
The early bird catches the worm...and the client and the new opportunities. That's the idea behind the fourth monthly issue of Global Insights Magazine, which was produced by Bernstein, an E3 member agency based in Germany. This issue is a plea for brands and agencies alike to collaborate early again. Because the right timing can improve creativity and efficiency.
The third monthly issue of Global Insights Magazine from E3 Agency Network focuses on creativity, and provides examples of how to combine strategic thinking with creative solutions for “Ideas that Sell.” The issue was written and edited by the international award-winning agency Bruketa&Žinić OM, who were named Croatia’s Most Creative Agency eight times and were ranked as the second most effective independent agency globally in 2012 by Effie Worldwide.
The second issue Global Insights Magazine, entitled “Leveraging Your Brand for Sales Growth; Perspectives, Procedures and Profundities,” focuses on brand strategy from an international business-to-business perspective. Written and edited by Aloft Group of Newburyport, MA, the magazine offers valuable strategic tips and case examples for successful international branding tactics.
The first issue of Global Insights Magazine focuses on “Making Recruitment Work" and includes valuable advice, tools and case studies to assist companies in building their employer brand and improve recruiting and retention. Published in June 2012, the issue was written and edited by international HR communications experts at BBC Marketing in Belgium.