The early bird catches the worm...and the client and the new opportunities. That's the idea behind the fourth monthly issue of Global Insights Magazine, which was produced by Bernstein, an E3 member agency based in Germany. This issue is a plea for brands and agencies alike to collaborate early again. Because the right timing can improve creativity and efficiency.
The September 2012 issue of GIM provides examples and inspiration for ways agencies and brands can collaborate to bring BIG ideas to life. Not only does it discuss the rationale for why agencies and brands should work more closely together and collaborate in the early stages of a product development, but also it offers examples. Two cases are presented that show how this approach worked in the German market for beer company Karlsberg, and for Bayer Crop Science, an agricultural brand.
And as a surprise, the printed version of the issue has special inside feature. Want to see it? Contact Bernstein for a copy.
Or you can review the online version below.
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