The third monthly issue of Global Insights Magazine from E3 Agency Network focuses on creativity, and provides examples of how to combine strategic thinking with creative solutions for “Ideas that Sell.” The issue was written and edited by the international award-winning agency Bruketa&Žinić OM, who were named Croatia’s Most Creative Agency eight times and were ranked as the second most effective independent agency globally in 2012 by Effie Worldwide.
Aug 23, 2012
Each adverting agency uses its own set of tools for developing brand propositions, creative insights or big ideas. All of these tools are somewhat different and unique; however, they are all rooted in the same principles of branding and marketing. It would be right to say that the main difference in agency strategic tools is often the agency’s work culture itself – that is, the process of how each agency approaches the client brief and how it envisions the solution. In this article, we present two strategic tools that we have found to be essential in developing excellent creative work at our agency, Bruketa & Žinić om. We use them on a daily basis, or more accurately, on every brief.
Read Issue 3: