Schindler Parent - Germany
Schindler Parent is an owner-managed agency for strategic brand management and value-driven communication. Our core competence is in explanatory communication for high-end products and concepts. For over 20 years, our Pforzheim subsidiary SCHINDLER PARENT INDUSTRY has provided a full range of marketing and communication services (offline and online), literature, press and international exhibition services for a major automobile supplier, as an external department with direct budget responsibility.Since their acceptance in 1989, SCHINDLER PARENT is a GWA agency and affiliated member of the German Association of Communication Agencies. GWA agencies have an excellent track record in both integrated and strategic communication, and are among the best in the industry. This provides our clients with the confidence of knowing that they are working with a certifiably reputable partner of paramount competence.Schindler Parent - the branding & margin (Marke & Marge ®) agencyBranding & margin (Marke & Marge®) means walking a tightrope between long-term strategy and short-term sales pressure. Through clear positioning and systematic branding, we ensure both recognition and differentiation. We are also committed to asserting the price premium and added value of brands. Often against the temptation, in the hectic course of day-to-day business, to use price as a means of generating short-term sales use. That way we retain the integrity of the brand as a source of creation value. So how do we do this?A fresh perspective yields resultsWith creative business intelligence and surprising business strategies. In short: with a fresh look at the existing business, clear positioning and surprising measures which invest in the brand as a value driver. And by demonstrating that brands are perfectly capable of asserting their price premium, increasing sales and gaining market shares without squeezing prices, even under the toughest conditions.What we can do for you.Our case studies demonstrate that expenditure on brand communication should not be regarded as a cost, but as an investment in a sustainable value creation model for your brand. Our portfolio comprises the entire process of brand strategy and communication, i.e. identity, presence and transfer. We base our approach on well-founded strategies, systematic brand presence, thinking "outside the box" and surprising ideas. We are the branding-and-margin agency - for both the business-to-business and business-to-consumer sector.