Powerflute

Objective: The aim of the project was to refresh the corporate identity of a traditional industrial company as well as to come up with a marketing campaign that digs deeper into the true values of the product (premium fluting for corrugated packaging) and translates its strengths in a memorable and visually appealing way.

Solution: As the greatest strength of the product lies in its resiliency against tough conditions - extreme cold, moisture, heat and mistreatment - travelling through the elements seemed like the ideal way to demonstrate its power. To represent the client company and its products, we chose a female figure, as nurturing, sheltering and preserving were the motherly qualities we wanted to emphasize.

We created an advertising campaign, a website, promotional materials and a corporate video using the new way of portraying the product benefits.  The video can be viewed on Powerflute's website at www.powerflute.com