


Adobe Systems, leading company in net publishing, offers software for companies and creative professional customers. Its products enable users to create, edit and distribute visually rich, reliable content.
BRIEF:
Launch of new Adobe Acrobat Reader 8 in the Czech Republic, Poland and Russia.
REALIZATION:
The main task was the adaptation and localization of the global campaign concept for the Central and Eastern Europe region. It was necesary to maintain the high standards demanded for this product. To further the launch we chose a combination of professional and public media, including the most widely read newspapers and banners on the biggest search engines, workshops and PR activities.