Pircher- Ad Campaign

Brief

Pircher is one of the most famous players in the Italian market of outdoor furniture and structures in wood. With over 75 years of tradition and know-how in wood production Pircher and the sub-brand Tartaruga are well known for their top quality in the outdoor structures and furniture market. According to the repositioning strategy of Pircher, the challenge is to transform outdoor wood furniture into dreams.

 

Thought process

The Oasis is the new communication concept for the brand Tartaruga. With this products the client can create his own individual oasis of serenity and peace. An island of total relax, immerged in nature. An everyday chance to live in a dream.  

 

Solution

The campaign, as part of a large integrated communication strategy, focuses the client attention on the oasis. It invites the reader to discover his own individual oasis, opening the leaflet ad entering the dreamy world of Tartaruga designed furniture. An extremely inspiring and relaxing picture attracts the reader, while the commercial information, together with some product samples, can be sticked off the page and carried away by those clients who want to keep their oasis dreams alive.