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M-real Corporation
BRIEFNew corporate identity
M-real is one of Europe's leading suppliers of paperboard and related services, coated and uncoated fine paper and coated magazine paper. We were assigned to design a corporate identity for the highly specialised, global and innovative quality leader of their field of business.
CONCEPTS
Recommended Finland defined the communications needs of M-real's five business areas and differentiated the company from its competitors.
SOLUTION
All communications emphasises M-real's highly specialised products and solutions that enable professionals to achieve brilliant printed results. The communications elements consist of strong colours, high-quality images and clear, customer benefit messages.
E3 Network welcomes new agencies members from five countries: Austria, Hungary, China, USA, and Brazil.
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