German toy building block manufacturer Hubelino wants to "shake up" the learning play market with a new brand of educational toys, and has turned to E3 European Agency Network member Schindler Parent to help launch the brand.

Compatible with other building block systems, Hubelino products take learning to a new level by incorporating language, spelling, geography, science and other subjects into learning games for children 1 to 10 years old. Hubelino (named for the owner's pet name for his children) was launched in 2008, and offers blocks in more colors and assortments than the current market leader.

The whole offline brand image -- logo, message, packaging, brochures, announcements, fair and marketing measures for B to B and B to C -- was developed by Schindler Parent. The online portion was developed by Schindler Parent's strategic partner Pixelpark Cologne.