Igriega has created the first TV ad for the brand Eurekakids.

Eurekakids is a Spanish chain of toy stores that has more than 70 shops. The brand positioning is quality toys that stimulate the kid's imagination and education.

Coinciding with the Christmas holidays, Eurekakids has launched its first institutional ad of 20 seconds that aims at presenting the brand as well as inviting people to visit the shops and the web with online e-commerce capability.

With the claim "Shall we play to play?", the campaign invites parents to stimulate their kids imagination with "diver-didactic" toys that are fun but also have an educational content. The campaign is 360 degrees, with TV, print, online and POS materials that suggest regaining the educational and socialising values of toys.

Watch the video here: http://www.youtube.com/watch?v=keapTfUJH4Y