BBC - Belgium
BBC is acknowledged as the specialist in B2B marketing and HR communication. Consequently, BBC's approach substantially differs from advertising bureaus in FMCG (Fast Moving Consumer Goods).
The B2B purchase and sales processes are entirely different from those related to consumer goods. Business-to-business products and services often have the annoying characteristic of requiring additional explanation. And not just to one person but often to a group of people that have an impact on the purchasing decision.
BBC offers the expertise of communication consultants to develop a communication strategy that fits a B2B environment, in Belgium or worldwide in cooperation with other E3 agencies. BBC's creative staff is accustomed to thinking in terms of the customer's idea to be able to present more complex products in a distinct and fresh manner.
HR Communication has passed the basic stage of classified ads. Applicants don't only base their choice on ads. They browse the company's website and also search the rest of the web for testimonials about employers, the career opportunities of the company and the corporate culture.
In cooperation with the HR department, BBC builds an Employee Value Proposition which serves as a guideline for internal and recruitment communication. The communication consultants and creative staff at BBC translate the proposition into a concept that is experienced both internally and externally. Thanks to social media, interaction is optimal. An employer brand is born.
Don't hesitate to ask us more info about institutional and social profit campaigns in Belgium and Europe.
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